About this site

I have been into horses all of my life but miniatures have played a major part of my life for the last few years. For such high maintainence animals it surprises me the lack of information or the trouble I have finding information on all sorts of things. With miniatures it seems like you are dealing with a whole different animal to a horse and there seems to be a lack of information for Australian Miniature Horses so I am hoping to coalate and provide information needed in the one area. Some of the things I have found is if you treat a Miniature Horse like a full grown one it can mean death to your Miniature so felt the need to publish a site. Thanks for reading and please come back as often as you like and need.

Tuesday, March 27, 2007

The Miniature Horse.com: Marketing Your Miniature Horse

While this post is American based I think we can safely relate it to what is happening to the Australian market as well but I think we have now gone past the thriving stage and perhaps overflooded stage. I myself really have to take a page out of this article my photos are shocking every one tells me so :) but we can't all be good at everything hehe.

The Miniature Horse.com: Marketing Your Miniature Horse: "Making the Most of Photography-

Today's Miniature Horse business is by no means a small one. In the last decade, the American Miniature Horse Association has seen the second largest increase (50 percent) of all breeds in annual foal registrations.

What does this mean for the average AMHA owner/breeder? Business is thriving. And so is competition. Promotion is essential to remain a competitive, successful force in the industry, whether it is the promotion of a stallion, breeding program, or individual's show performance. And, when print advertising is the primary medium, success often translates into quality, professional photography.

True, other influences contribute to a horse's marketability such as training and performance; yet, it is the viewer's initial contact with that horse via a photograph that will form the first opinion. Clever adspeak may persuade to a point, but photographs, both good and bad, can mean the difference between people marking the page or turning it.

Perhaps professional Miniature Horse photographer Stuart Vesty said it best, 'After you consider the costs of owning, training, showing, and promoting a horse, the money spent on professional photographs is often insignificant in comparison, but can be important as anything when it comes to another's opinion of him.' (*Arabian Horse Times, Marketing"
The Miniature Horse.com: Marketing Your Miniature Horse: "DID YOU KNOW?

Horses with black tones in their coats such as blacks, bays, blue roans, and grays photograph better in the morning hours? And, the afternoon hours are a better time to photograph horses with red tones in their coats such as sorrels, chestnuts, and red roans?"

Horse Hints:
- Make sure to clip your horse at least one week in advance to get his true color.

- Reclip head, ears, and neck the day of the photo shoot if taking head shots.

-Bathe as necessary to present your horse's best, pay close attention to white areas

-Less means more regarding make-up, a light dusting with a sheen produce and a damp rag will go a long way.

Tactful Tack:
-Make sure all equipment is clean and well fitted.

-A show halter is best when taking head and neck shots.

-Don't discount the power a free movement photo (taken in enclosed area without tack) might have for your horse.

Background Checks:
-Select a background that is relatively simple, as this will focus the attention on the horse not the scenery.

-Make sure background area is prepared (fences painted, lawn mowed, etc.)

Handling and Gimmicks
-The fewer number of people involved, the better as too many people will distract the horse.

-Know the props/gimmicks that will get the expression you need from your horse and have them handy (i.e. mirrors, trash bags, rattles, another horse)